Direct to Film (DTF) Printing: Pros, Cons, and What You Need to Know

If you have been looking for options to start a new apparel business, there is a good chance you have heard of DTF printing (or direct to film printing). Maybe you are already using it, or still watching tutorials and wondering if this type of business is worth the hype. Either way, we're here to break it down for you, no fluff, no gatekeeping—just real talk from one creative to another.

At Colorisse, we’re passionate about helping creators and small businesses get access to high-quality DTF supplies. But more than that, we want you to feel confident in the tools and techniques you choose. So let’s dive into what DTF printing actually is, what makes it awesome, what challenges come with it, and how to decide if it’s right for your projects or business.

What is DTF Printing, Anyway?

DTF stands for Direct to Film. It’s a printing process where designs are printed onto a special film using DTF inks, then transferred onto fabric (or other materials) using heat and adhesive powder.

Here’s the short version of how it works:

1. You print your design on a DTF transfer film using DTF inks.
2. Apply a layer of hot melt adhesive powder to the printed film.
3. Cure the film (usually with a heat press or oven).
4. Heat press the design onto your surface—typically fabric.
5. Peel the film away, and your design is set!

That’s it. No weeding, no pretreatment, and you can print full color, detailed designs on all sorts of fabrics (and other surfaces). Sounds great, right? Let’s break down the pros and cons.

The Pros of DTF Printing

✅ Works on Nearly Any Fabric

One of the biggest wins with DTF is that it works on cotton, polyester, blends, dark fabrics, light fabrics, you name it. You’re not limited to light poly like you are with sublimation.

✅ No Weeding

If you’re coming from the HTV (heat transfer vinyl) world, you know the struggle of weeding intricate designs. With DTF, there’s none of that. You print exactly what you want, and transfer the whole thing in one shot.

✅ Vibrant Colors & Sharp Details

DTF prints come out super vibrant, even on dark fabrics. Plus, because you’re printing digitally, the level of detail you can achieve is incredible—think tiny text, photo quality graphics, and smooth gradients.

✅ Great for Bulk Orders

Once your setup is dialed in, DTF is fast. You can print a batch of transfers, keep them stored, and press them when needed. It’s a huge timesaver if you’re running a business and need quick turnarounds.

✅ Soft Feel & Strong Durability

DTF prints, when done right, have a soft hand feel and hold up well in the wash. They don’t crack like vinyl, and they’re flexible enough to stretch with the fabric.

The Cons of DTF Printing

❌ Startup Cost Can Be Pricey

To do DTF printing in house, you’ll need a specialized printer, DTF inks, transfer film, adhesive powder, and a heat press. The initial investment isn’t small. That said, some folks choose to outsource the printing and only press the transfers themselves. These are called gang sheets.

❌ Maintenance is a Must

DTF printers require regular upkeep. You can’t let your machine sit idle for days without risking clogs or ink issues. 

❌ Learning Curve

While DTF isn’t hard, there are a few steps to master—curing, powdering, pressing temps. It may take a few tries to get that perfect, pro-quality finish.

❌ Messy Setup

The adhesive powder can get messy if you don’t have a good system in place. You’ll want to cure in a well-ventilated area and keep things clean to avoid contamination on your prints.

❌ Film Storage Can Be Tricky

DTF films need to be stored flat, cool, and dry. Humidity or dust can affect the final result, so you’ll need a little space to organize and store your transfers.

Is DTF Better Than Sublimation?

Great question—and the answer is: it depends on what you’re making.

If you’re printing on poly fabrics or hard goods (like mugs, tumblers, and keychains), sublimation is still a rock star. But if you want to print on cotton, canvas totes, or a variety of apparel, DTF gives you that flexibility sublimation can’t match.

We actually think the two methods complement each other. 

4 Common Questions About DTF Printing

1. Do I need a special printer for DTF?

Yes. While some crafters convert Epson printers, most businesses invest in a dedicated DTF printer. These come pre-modified with white ink channels and are built for the job. 

2. Can I use DTF on items other than t-shirts?

Absolutely! DTF works on hoodies, tote bags, baby clothes, hats (with a hat press), and more. It’s incredibly versatile. You can even apply DTF to wood and other surfaces if prepped correctly.

3. What heat settings should I use for pressing?

Pressing temps typically range between 300–320°F for 10–15 seconds, but it depends on your material and adhesive powder. Always check your supplier's recommendations and also grab our free heat press guide to help you too!

4. Can I sell DTF transfers?

Yes, and many businesses do! You can print transfers and sell them to crafters, boutiques, or other small businesses who want to press them on their own items. Just make sure you’re using commercial use designs or have permission from the original artist.

Who is DTF Printing Best For?

DTF is a great fit if:

• You run a custom apparel shop or Etsy store.
• You want to print on both light and dark cotton or blends.
• You’re tired of weeding vinyl.
• You want vibrant, durable prints.

It might not be the best option if:

• You only do small, occasional projects.
• You’re tight on space or don’t want to manage printer maintenance.
• You only work with sublimation ready blanks and don't need fabric flexibility.

DTF printing isn’t for everyone, but it’s a game changer for many. If you’re growing your business and want high-quality prints without all the limitations of other methods, DTF might just be your new favorite tool. Yes, there’s a bit of a learning curve. Yes, the setup takes some thought. But once you’ve got the hang of it? It opens up a whole new level of creative freedom.

Ready to Get Started?

Check out our shop for high quality DTF supplies to make your creative process easier, cleaner, and more fun.. If you’ve got questions? Shoot us a message or follow us on Instagram for tips, tricks, and inspiration.

We're here to help you print your way—whether you’re side hustling from your kitchen table or scaling a growing brand.